I will tell you the true essence of Selling, contrary to what you might of been taught in your job, read in books or from the “Old Sales Gurus” or even had used on you is not about convincing, persuading, manipulating, or pushing someone into doing something you want them to do. Its not about that at all.
That’s what the AVERAGE salesperson does. When you start off by telling people about you, your company, your products, and your solutions to early in the conversation, you’re more than likely to cause the response of rejection. And then what happens almost every time.?
Your prospects throw up all these objections, well your product doesn’t do that, its to expensive, I read a review online that’s negative about your company, what about this, what about that. So when you use these sales techniques from traditional selling that you might have been taught, they can actually trigger sales pressure and resistance which lead to objections and rejection, then you have to learn more techniques to overcome those.
This has always been so funny for me. When you use these traditions sales techniques from the Old ‘sales gurus’ which cause your prospects to start throwing objections out and reject you, then you have to learn all these “objection handling techniques” and closing techniques to overcome them.
Why would anyone want to do that?
The AVERAGE salesperson because of the way they are communicating (traditional selling) gets objections thrown in their face, and then what do they do? Oh Ive got this book from (Old SALES Guru) that teaches me how to overcome this objections and in the closing process we have to overcome 12 different objections before we can bridge to a close.
Now if you want to do all that extra work, and grind it out, you can, but the 7 Figure Salesperson doesn’t have to do any of that.
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